There was a time when entrepreneurs and small businesses had to hire web developers every time they needed to make any changes to the structure of their website or the content. WordPress became a game-changer because it simplified the whole process of website management. Therefore, there’s no surprise that WordPress, which was created as a platform for bloggers, became so popular among webmasters from different areas and eventually outgrew its initial purpose.
WordPress is still popular among bloggers, but now it’s a full-fledged content management system (CMS) that can be used to build websites of any kind. Now, WordPress even enables users to create interactive websites, so there’s no surprise that it became a web development platform of choice for tens of millions of people. WordPress offers numerous benefits for website owners, and in this article, we’re going to focus on how it can benefit small and big businesses.
The modern business environment is extremely challenging. Business websites require continuous optimization. Entrepreneurs and business managers may realize that taking care of their websites is quite difficult and takes too much time. Here’s where WordPress comes in handy. Not only does it enable entrepreneurs to manage their websites, but it also allows them to quickly change the interface of their website, with no need to hire web developers.
Given that WordPress is an open-source platform, it offers endless customization opportunities. This platform has been around for quite a while so now it has countless plugins and themes. There are both free and premium tools that enable you to expand the functionality of your website, tweak its look, collect the necessary information for analytics, and automate various tasks. The vast variety of plugins and themes is another reason why using WordPress for business is a great solution for both small and big companies. No matter what your business is and how many customers you have, WordPress enables you to create a custom website that will meet your objectives.
WordPress powers 37.6% of all websites in the world, so there’s no surprise that it’s extremely popular among not only small businesses but also well-known companies like TIME, CNN, Disney, and Sony. At the same time, this platform remains the best choice for those who want to save money and don’t have enough experience in web development. You can choose WordPress if you want to create a personal blog, eCommerce website, or a website for a large corporation. A self-hosted website based on WordPress gives you complete control. It’s flexible, customizable, and scalable so it can grow along with your business.
Now let’s consider the key benefits that WordPress offers.
- It’s Free!
- Complete Customization
- WordPress is Mobile-Friendly
- A Built-in Blog
- Improve Your Rankings with SEO
- WordPress is Scalable
- Unlimited Pages
- Experiment with Navigation
WordPress is a good choice for both small businesses and budget-conscious big companies that don’t want to waste their money. WordPress is an open-source and completely free to use. If you’re just starting your business, you can only spend money on a hosting account and domain name. You can get your website design for free by using free themes, and you can also save money on web development thanks to countless free plugins.
At the same time, you’re not limited to free options. You can always choose from among hundreds of premium plugins and themes. Many such solutions offer great customer support so you can basically delegate web development to professional teams.
If you have a hosted website, it means that you’re limited by the parameters of your hosting provider. WordPress is an independent entity that works as a content management system, with all the necessary features. You can control not only the functionality of your website but also its appearance and accessibility.
Thanks to the complete control over their websites, companies can use WordPress however they like. No matter what your needs are, WordPress enables you to customize your website and tailor it to your specific objectives. Besides, you always have a choice: you can handle any development tasks on your own or hire professional developers.
It’s not enough to be able to customize your website. If you know little to nothing about coding, you should also understand how you can do it. One of the reasons why WordPress is so popular is that it’s really easy to use. The installation process is simple and quick. Given that this platform was created for bloggers, not coders, simplicity and speed remain distinctive features of WordPress.
Once you’ve installed WordPress, you can use your administrative dashboard to change your website settings and content. If you have some coding experience or hire a development team, it will be possible to work with the core files of your website directly. At the same time, you can also manage your website without touching the core code at all.
WordPress is Mobile-Friendly
If you want to maximize traffic, you should make sure that your website is easy to use from both desktop and mobile devices. Creating a mobile-responsive design used to be just a good feature, but now it’s a necessity. Users not only browse websites but also make purchases and complete transactions from their phones. No matter what functionality your website has, you must make sure that all the features of your site will be available if people visit it from a smartphone.
Therefore, you need to make all the important elements, including buttons and links, perfectly visible and accessible. Fortunately, WordPress enables you to create a mobile-optimized website in no time. There are many mobile-responsive WordPress themes that can adapt your website pages to mobile devices automatically. Moreover, you can find many plugins that enable you to optimize non-responsive themes for mobile.
A Built-in Blog
Many companies start their own blogs because they realize that having a blog is great for content marketing. Given that WordPress was initially created for bloggers, this is a perfect platform for your website if you’re going to start a blog. Many useful features for bloggers are built-in and ready to use, so starting a blog won’t take much time. For instance, the Post and Page text editor includes various tools that enable you to quickly format text, add images or multimedia content, and share your posts on social media.
With WordPress, you can add new content to your blog, edit it, SEO optimize it, and distribute it across different platforms. There are also many WordPress business themes that were created specifically for business blogging. Of course, you can also experiment and customize your blog however you want.
Improve Your Rankings with SEO
Search engine optimization is crucial for any website’s success. First, you should make sure that you have high-quality content. In this case, you can simply visit writing services review websites like Pick The Writer or Writing Judge. However, you should also make sure that your content attracts not only readers but also search engines. WordPress has countless SEO plugins that can help you optimize all the content of your website, including text, meta descriptions, meta tags, alt tags, etc. Given that there are countless plugins that serve different purposes, you can always tweak and optimize all sections of your website however you want.
WordPress is Scalable
One of the most important advantages of WordPress for businesses is that it’s scalable. As your business grows, you may need to expand the functionality of your website and to make countless changes to its code. However, WordPress enables you to quickly adapt your website, with no need to edit the code manually. All you need to do is just install the right plugins. Some plugins enable you to add eCommerce functionality, while others can help you manage email lists or add payment options.
Usually, custom websites have page limits so you cannot add new pages whenever you want. Quite often, such a task requires you to hire developers. Moreover, when creating websites, you might deal with coders and designers whose rates depend on the number of pages. When using WordPress for small business, you don’t need any help to add new pages. All you have to do is just go to your dashboard and make a few clicks.
Experiment with Navigation
Every time you create new sections or add new functionality, you might also need to make changes to the navigation menu. It can be a tricky task, especially if you have no coding experience. However, WordPress can help you make any changes quickly, and you won’t need to hire developers for such little tasks. You can experiment with different themes and different types of navigation adding or removing items in just a couple of clicks.
Both small and big companies need to have a strong online presence to withstand competition. Creating a website, maintaining it, and optimizing it for search engines can take a lot of money and time. However, WordPress enables you to deal with all these tasks easily. You can choose from among hundreds of themes and plugins, tailoring your website to your specific objectives, and performing many complex tasks right from your dashboard, with no need to hire professional coders or designers.
John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.